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Ford Motor Company has launched a new initiative called "From America, For America," offering employee pricing to all U.S. customers from April 3 through June 2, 2025. This program allows consumers to purchase 2024 and 2025 Ford and Lincoln vehicles-including gas, hybrid, plug-in hybrid, and diesel models-at prices typically reserved for Ford employees. Notably, vehicles such as the 2025 Expedition and Navigator SUVs, Raptors, and Super Duty trucks are excluded from this offer. Fox News+9Fox Business+9The US Sun+9The US Sun+3https://www.wave3.com+3KSHB 41 Kansas City News+3WSJ+5The US Sun+5Fox Business+5
In addition to the employee pricing, Ford's Power Promise program provides customers purchasing electric vehicles with a complimentary home charger and standard installation through June 30, 2025. This initiative aims to support American consumers amid economic uncertainties and the complexities arising from recent auto import tariffs. WSJ+3Fox Business+3The US Sun+3Fox News+1The US Sun+1
Ford's decision comes as a response to the Trump administration's implementation of 25% tariffs on imported vehicles, which significantly impact manufacturers with lower domestic production. By offering these discounts, Ford emphasizes its commitment to U.S. manufacturing, as 80% of its U.S.-sold vehicles are built domestically.
Ford's Employee Pricing Program (EPP) is a special benefit for Ford employees, which allows them to purchase or lease vehicles at a discounted price, typically below MSRP (Manufacturer's Suggested Retail Price). The specific guidelines for Ford's Employee Pricing Program can vary based on location and time, but here are the general aspects of the program:
Ford Employees: The primary beneficiaries of the program are Ford employees. This may include full-time, part-time, and sometimes retirees.
Family Members: Eligible employees can also extend the discount to family members, which usually includes spouses, children, and possibly parents.
Friends of Ford: In some cases, employees can extend the discount to "friends" or "extended family," depending on Ford's current policy.
The discount typically applies to the Invoice Price or a set percentage below MSRP, but can vary depending on the model, region, and timing. It's not uncommon for additional incentives or rebates to apply.
Employees may be eligible for bonus cash, rebates, and other incentives on top of the Employee Pricing discount.
The discount applies to most new Ford vehicles, including cars, trucks, SUVs, and crossovers. However, certain high-demand or limited-edition models might not be eligible.
The program may exclude certain specialty vehicles or models that are heavily restricted, like those sold through auctions or fleet sales.
The Employee Pricing Program may be available for a limited time, often tied to promotional events, seasonal sales, or specific product launches.
Leasing: Employees may qualify for special lease terms, including lower down payments and monthly payments.
Financing: Ford offers preferential financing rates to employees, which may include low APRs or other benefits.
Authorized Dealerships: Employees will need to purchase vehicles through participating Ford dealerships.
Vehicle Selection: Employees can often select any vehicle in the dealership's inventory, subject to availability.
Documentation: Employees will need to provide proof of eligibility (usually employment verification) when purchasing or leasing a vehicle.
Ford may occasionally pair the Employee Pricing Program with other promotions, such as trade-in bonuses, seasonal offers, or loyalty rewards.
The program generally does not apply to used or pre-owned vehicles.
There are usually restrictions on how often an employee can use the program (e.g., once every year or two).
Certain high-demand vehicles, or special editions, may be excluded from the program.
Ford may also limit the number of vehicles that can be purchased or leased under the program within a given time frame.
Some versions of the program may allow employees to purchase vehicles for a dealer invoice price minus any dealer holdbacks or other dealer incentives.
Depending on the market or dealership, additional terms and conditions may apply.
For the most accurate and up-to-date information, Ford employees should check Ford's official employee website or consult their HR department. Dealerships can also provide specific details on how the Employee Pricing Program applies to individual circumstances.
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